EarthFirst Consultants

We’re eagerly anticipating the upcoming Active Collective trade show in Anaheim, CA, which follow on last week’s show in New York City where the industry’s top brands and…

Gone are the days of keeping a change of clothing tucked in your desk for cocktail hour and another in your gym bag for yoga class. Women especially expect more from an individual…

The recent G7 summit crackdown on fast fashion brands for their impact on carbon emissions shows that sustainability concerns are becoming critical for these businesses. Yet even…

Superbugs have quickly moved from science fiction to public health crisis as the antibiotics that have protected us for the last century lose their fighting power. But an answer…

LA activewear brand kicks off Fall 2019 season with red carpet event. Like the smooth green fruit often associated with the healthy California lifestyle, Made-in-L.A. activewear…

As retailers focus on the next generation of consumers, millennial and Gen Z shoppers are increasingly vocal about their expectation that brands uphold environmentally friendly…

Nilit, the largest supplier of premium Nylon 6.6, has come out with Sensil, presenting an example of yarn producers, mills and brands working together to meet customers’ demands.…

As ratings and rankings influence more and more of consumers’ purchasing decisions, the retail landscape is changing. Suddenly small emerging brands can hold the same cachet in…

Nylon 6.6 leader Nilit has announced that Kirsten K. Harris has joined the company as Director of Marketing for North America, replacing Molly Kremidas, who left the company to…

Amazon is enlisting some of the biggest athletic-apparel suppliers as part of a foray into private-label sportswear, according to people familiar with the matter, setting the…